Do you see the hidden symbols/messages/images?
See the "31"? this represents the companies 31 original flavors.
See the "11"? When the Big Ten added an eleventh team, they wanted to keep their original logo but still represent the eleventh team. This is the solution.
Do you see the arrow between the "E" and the "x"? This is a classic of hidden images in logos. This arrow represent the moving forward of packages by FedEx.
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